Realistic pricing sees most active July since 2020, says Rightmove
Original Article Summary
A two-speed market is developing, RM says, with a huge sale-time benefit from going to market with a realistic price right from the start
PropMatch Curated Analysis
Rightmove reports strongest July sales activity since 2020 driven by realistic pricing strategies, with average asking prices down £10,777 over summer but creating a two-speed market where correctly priced homes sell in 32 days vs 99 days for price-reduced properties.
Investor Relevance
Critical for acquisition timing and pricing strategy - shows current market favours buyers with high supply levels. The two-speed market data provides concrete guidance on pricing accuracy importance. Mortgage rate improvements (4.49% vs 5.17% last year) enhance affordability for leveraged investors.
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