Lower-priced homes receive fewer listing photos, study finds
Original Article Summary
Properties marketed with four or fewer photographs carry an average asking price of £200,000, compared to £280,000 for homes listed with five or more images, according to research by London-based estate agency Benham and Reeves. The analysis reveals regional variations, with the South West showing a 93% price difference between properties with minimal and comprehensive photography. The post Lower-priced homes receive fewer listing photos, study finds appeared first on PropertyWire.
PropMatch Curated Analysis
Properties with 5+ photos average £280k vs £200k for those with 4 or fewer, revealing an £80k price gap. Regional variations show photography investment may significantly impact property marketing success.
Investor Relevance
Demonstrates how marketing quality affects property performance and pricing, suggesting investors can potentially improve returns through better presentation. Particularly relevant for competitive markets and lower-value properties needing differentiation.
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