Persimmon ups completions with thanks to cheaper new build prices
Original Article Summary
Housebuilder Persimmon completed 11,905 homes in 2025, an increase of 12% year-on-year. The developer added that full-year pre-tax profits are between £415-£440 million, which is at the upper end of what’s expected. Aarin Chiekrie, equity analyst, Hargreaves Lansdown, said: “Both the order book and average selling prices were trending higher. That’s in part due to […] The post Persimmon ups completions with thanks to cheaper new build prices appeared first on PropertyWire.
PropMatch Curated Analysis
Persimmon completed 12% more homes in 2025 by pricing newbuilds 15% below national average, with profits at upper end of expectations. The strategy offers insight into newbuild market positioning and affordability challenges.
Investor Relevance
Demonstrates competitive pricing strategies in the newbuild market, provides benchmarks for newbuild acquisition costs, and signals market conditions affecting buyer affordability that impact all residential property demand.
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