Off-plan sales slump to lowest level in 12 years
Original Article Summary
Just a third of new homes in England & Wales were sold before construction was complete in 2025
PropMatch Curated Analysis
Off-plan new home sales hit a 12-year low at 33% of new builds in 2025, driven by the exit of BTL investors following stamp duty surcharge increases and the end of Help to Buy, with developers now bearing an estimated £3,125 per unit in additional financing costs. The North West — particularly Oldham, Salford — remains the strongest off-plan market, while London and southern regions have seen the sharpest declines.
Investor Relevance
For BTL and flat investors, this confirms the structural erosion of off-plan demand in southern England and signals where investor-led demand remains concentrated (North West). For developers and BTR operators, the rising per-unit financing burden and longer sell-through timelines are direct margin risks. For acquisition-stage investors, regional divergence in off-plan activity is a leading indicator of developer pipeline health and future supply.
Original Source:
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